从体育电视节目透视新时期大众休闲体育的新特点

本文通过对近期热播的体育节目《城市之间》与《智勇大冲关》的分析,探讨体育电视节目对大众体育的影响,及其所反映出的新时期内我国大众参与体育活动的新特点。     

Bayesian forecasting of UEFA Champions League under alternative seeding regimes

The evaluation of seeding rules requires the use of probabilistic forecasting models both for individual matches and for the tournament. Prior papers have employed a match-level forecasting model and then used a Monte Carlo simulation of the tournament for estimating outcome probabilities, thus allowing an outcome uncertainty measure to be attached to each proposed seeding regime, for example. However, this approach does not take into account the uncertainty that may surround parameter estimates in the underlying match-level forecasting model. We propose a Bayesian approach for addressing this problem, and illustrate it by simulating the UEFA Champions League under alternative seeding regimes. We find that changes in 2015 tended to increase the uncertainty over progression to the knock-out stage, but made limited difference to which clubs would contest the final.     

刍议贵州体育高考男子800米项目体能分配

本文就贵州体育高考男子800米项目体能分配进行了分析和研究,并提出了合理化建议。     

成都理工大学教职工体育协会的现状研究

文章对成都理工大学6个教职工体育协会的建制、经费、场地设施、指导人员以及活动开展状况等方面进行了调查访谈,发现协会中仍然存在着协会成员固化、成员覆盖面小以及资金不足、场地匮乏等问题,并提出加大宣传力度,狠抓培训、扩大会员人数;扩展资金来源,寻求学校场地人力支持以及多层次创造活动交流平台等建议措施,以促进成都理工大学教职工体育协会的进一步发展。     

An analysis of media violence in commercials aired during the telecasts of sports events

The violence contained in television commercials has received less attention than other areas of media violence research. This study analyzed violent content in the Super Bowl commercials that aired between 2001 and 2009. Twenty-two percent of the Super Bowl commercials appearing from 2001 to 2009 contained some type of violence. A number of quantifications related to types of violence, targets and perpetrators of violent acts, and reasons for violence, among others, are reported. Subsequently, the relationships between the contextual factors of the violence and commercial likeability were examined.     

体育舞蹈教练员综合水平对运动员成才影响因素的分析

近年来,体育舞蹈运动在我国呈上升趋势迅速发展,该运动人才的培养方式、方法随着社会的进步不断创新的同时,其教练员的综合水平也在同步提高。本文分析了我国体育舞蹈教练员在培养运动员成才过程中自身所应具备的综合水平,并从专业技术、训练水平以及综合管理等方面进行了分析,为教练员的自身素质得以加强提供了指向性的目标,提高了教练员培养优秀选手的能力,为培养出更多优秀的运动员开辟了成才之路。     

改革开放以来中国现代舞的发展

本文对现代舞艺术的源头,发展,以及现代舞在中国的发展状况作了陈述,并对当下现代舞艺术发展之不足进行了反思,以及提出解决问题的方案。     

运动休闲——运动导向转变的力量

运动休闲在个人、社区以及国家(社会)的生活中正逐渐被看作一种强有力的导向性因素,它可以提高社区文化的生活品味,改善人们的生活状况,还可以影响国家政策制定者的行动指向以及国家整体生活状况的幸福指数。     

The Practicality of Super Bowl Advertising for New Products and Companies

Abstract

Companies that advertise during the Super Bowl can reach 40 million U.S. households with a 30-second commercial spot, but the cost can exceed $2 million. This research examines Nielsen television ratings and expenses for related commercial spots and suggests that the Super Bowl is not always the best site for introducing new companies or products to the marketplace. ANOVA test results indicate that younger companies may better affect purchase decisions by advertising more frequently during less expensive programming slots.     

Mix between Satisfaction and Attributes Destination Choice: A Segmentation Criterion to Understand the Ski Resorts Consumers

This study examined the attributes prioritized by tourists when choosing a winter sports destination and their degree of satisfaction with the services provided by Portugal's only ski resort. Two hundred tourists completed a questionnaire with factor analysis then deployed to extract the data that served as the basis for cluster analysis. Our results report discrepancies between the attributes valued by tourists when choosing winter sports destinations and their degree of satisfaction with the ski resort's services. Moreover, the combination between attributes/motivations prevailing in destination selection and the subsequent satisfaction with the services provided may generate information of relevance to evaluating organizational competitiveness. Copyright © 2014 John Wiley & Sons, Ltd.